American University of Beirut

The Management, Marketing, and Entrepreneurship Track

​​​In addition to the 39 credit general undergraduate requirement from outside the school (listed earlier) and the 36 credits required in the business core (ACCT 210L, ACCT 215, BUSS 200, BUSS 211, BUSS 215, BUSS 239, BUSS 245, BUSS 249, DCSN 200, FINA 210, INFO 200, MKTG 210, MNGT 215, and a free business elective), the track requires students following one of its concentrations to take 15 credits in the concentration area (including the required concentration courses in each area) and a technical skills workshop in the concentration area. Students may choose to pursue a concentration in marketing, management and organization, entrepreneurship and innovation, or general business as described in the corresponding degree plan for that concentration.

BBA Program with Concentration in General Business 

Program Outline

The following is a proposed study plan for the BBA program with concentration in general business:

Required concentration courses:
  • Any combination of five concentration courses

Required Technical Skills Workshop: 
  • ACCT 253, DCSN 253, INFO 253, ENTM 253, FINA 253, MNGT 253 or MKTG 253

Year I

Freshman Year Total Credit Hours 30. Refer to the Office of Admissions section of this catalogue.

Year II​

Term 1 Credits
ACCT 210L3
ENGL 2033
MATH 2033
ECON 211 or ECON 2123
CMPS 2083

Term 2 Credits
FINA 2103
ENGL 2043
MATH 2043
DCSN 2003
MNGT 2153
BUSS 2390


Year III​

Term 3 Credits
ECON 212 or ECON 2113
BUSS 2003
ARAB3
MKTG 2103
INFO 2003
Technical Skills Workshop (taken in 3rd or 4th term)0

Term 4 Credits
ACCT 2153
BUSS 215 (Human Values)3
Elective Community Engaged Learning3
Elective Cultures and Histories (History of Ideas)3
Business Elective3
Technical Skills Workshop (taken in 3rd or 4th term)0

Summer Credits
Internship Practicum: BUSS 2451


Year IV​

Term 5 Credits
Business Elective3
Business Elective3
Free Business Elective3
Elective Cultures and Histories AND Social Inequalities3
BUSS 2112
BUSS 253 – Optional (taken in 5th or 6th term)0

Term 6 Credits
Business Elective3
Business Elective3
BUSS 2493
Elective Understanding the World3
Elective Cultures and Histories3
BUSS 253 - Optional (taken in 5th or 6th term)0


BBA Program with Concentration in Entrepreneurship and Innovation 

Program Outline

The following is a proposed study plan for the BBA program with concentration in entrepreneurship and innovation:

Required concentration courses:
  • ENTM 220
  • ENTM 221
  • Two other ENTM concentration course
  • One other ENTM or MNGT or MKTG concentration course​
Required Technical Skills Workshop: ENTM 253

Year I

Freshman Year Total Credit Hours 30. Refer to the Office of Admissions section of this catalogue.

Year II​

Term 1 Credits
ACCT 210L3
ENGL 2033
MATH 2033
ECON 211 or ECON 2123
CMPS 2083​

Term 2 Credits
FINA 2103
ENGL 2043
MATH 2043
DCSN 2003
MNGT 2153
BUSS 2390


Year III​

Term 3 Credits
ECON 212 or ECON 2113
BUSS 2003
ARAB3
MKTG 2103
INFO 2003
ENTM 253 (taken in 3rd or 4th term)0

Term 4 Credits
ACCT 2153
BUSS 215 (Human Values)3
Elective Community Engaged Learning3
Elective Cultures and Histories (History of Ideas)3
ENTM 220 or ENTM 2213
ENTM 253 (taken in 3rd or 4th term)0

Summer Credits
Internship Practicum: BUSS 2451

Year IV

​Term 5 Credits
ENTM 220 or ENTM 2213
ENTM Concentration3
Free Business Elective3
Elective Cultures and Histories AND Social Inequalities3
BUSS 2112
BUSS 253 - Optional (taken in 5th or 6th term)0

​Term 6 Credits
ENTM Concentration3
ENTM or MNGT or MKTG Concentration3
BUSS 2493
Elective Understanding the World3
Elective Cultures and Histories3
BUSS 253 - Optional (taken in 5th or 6th term)0

BBA Program with Concentration in Management and Organization

Program Outline

The following is a proposed study plan for the BBA program with concentration in management and organization:

Required concentration courses:
  • Option 1:
    • Two required concentration courses: MNGT 224 and MNGT 227
    • Three other MNGT concentration courses
  • Option 2:
    • Two required concentration courses: MNGT 224 and MNGT 227
    • Two other MNGT concentration courses
    • One AUB course from: PSYC 212, PSYC 216, PSYC 220, PSPA 212, PSPA 259
Required Technical Skills Workshop: MNGT 253

Year I

Freshman Year Total Credit Hours 30. Refer to the Office of Admissions section of this catalogue.

Year II​

Term 1 Credits
ACCT 210L3
ENGL 2033
MATH 2033
ECON 211 or ECON 2123
CMPS 2083

Term 2 Credits
FINA 2103
ENGL 2043
MATH 2043
DCSN 2003
MNGT 2153
BUSS 2390​​​

Year III

Term 3 Credits
ECON 212 or ECON 2113
BUSS 2003
ARAB3
MKTG 2103
INFO 2003
MNGT 253 (taken in 3rd or 4th term)0

Term 4 Credits
ACCT 2153
BUSS 215 (Human Values)3
Elective Community Engaged Learning3
Elective Cultures and Histories (History of Ideas)3
MNGT 224 or MNGT 2273
MNGT 253 (taken in 3rd or 4th term)0

Summer Credits
Internship Practicum: BUSS 2451

Year IV​

Term 5 Credits
MNGT 224 or MNGT 2273
MNGT Concentration3
Free Business Elective3
Elective Cultures and Histories AND Social Inequalities3
BUSS 2112
BUSS 253 – Optional (taken in 5th or 6th term)0

Term 6 Credits
MNGT Concentration3
MNGT Concentration3
BUSS 2493
Elective Understanding the World3
Elective Cultures and Histories3
BUSS 253 - Optional (taken in 5th or 6th term)0

BBA Program with Concentration in Marketing 

Program Outline

The following is a proposed study plan for the BBA program with concentration in marketing:

Required concentration courses:
  • Option 1:
    • Five MKTG concentration courses (including MKTG 240)
  • Option 2:
    • Four MKTG concentration courses (including MKTG 240) and one AUB course from: MCOM 202, MCOM 218, SOAN 225, SOAN 237
​Required Technical Skills Workshop: MKTG 253

Year I

Freshman Year Total Credit Hours 30. Refer to the Office of Admissions section of this catalogue.

Year II​

Term 1 Credits
ACCT 210L3
ENGL 2033
MATH 2033
ECON 211 or ECON 2123
CMPS 2083

Term 2 Credits
FINA 2103
ENGL 2043
MATH 2043
DCSN 2003
MNGT 2153
BUSS 2390

Year III​

Term 3 Credits
ECON 212 or ECON 2113
BUSS 2003
ARAB3
MKTG 2103
INFO 2003
MKTG 253 (taken in 3rd or 4th term)0

Term 4 Credits
ACCT 2153
BUSS 215 (Human Values)3
Elective Community Engaged Learning3
Elective Cultures and Histories (History of Ideas)3
MKTG 2403
MKTG 253 (taken in 3rd or 4th term)0

Summer Credits
Internship Practicum: BUSS 2451

Year IV​

Term 5 Credits
MKTG Concentration3
MKTG Concentration3
Free Business Elective3
Elective Cultures and Histories AND Social Inequalities3
BUSS 2112
BUSS 253 – Optional (taken in 5th or 6th term)0

Term 6 Credits​
MKTG Concentration3
MKTG Concentration3
BUSS 2493
Elective Understanding the World3
Elective Cultures and Histories3
BUSS 253 - Optional (taken in 5th or 6th term)0​

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